The Problem: To prove their commitment to Speed of Innovation®, NuVasive approached us to create a display that could draw crowds to their booth while showcasing solutions for spinal surgery. They wanted a product that seamlessly navigated through their wide array of procedures and devices, letting them define how they stand out from the competition.
The Inc Lab Solution: We designed an interactive mirror that combined technologies to allow for location, mapping, interaction, and engagement. A custom low iron glass mirror was developed for this application along with a portable pylon that needed to withstand heavy traffic areas. In addition, all the 3D elements needed to be tracked with surgical precision and accuracy for this application. The interactive mirror overlays the user's reflection with a representation of their skeleton, before visualizing the impact of NuVasive's technological advancements.
Why it Matters: This unique mirror maps the user's reflection onto the movements of a human skeleton. Once the user engages with the mirror, it transforms into an interactive presentation demonstrating the effects of aging on the spine, and the impact that NuVasive's procedures can have on patient recovery. The ToF camera and touch gestures help the user control the experience and more easily understand the uses for NuVasive's products.