The Problem: Samsung asked us to develop a highly interactive experience to demonstrate use cases where 5G will be impactful, With a focus on the end-user experience and wow factor, we started by considering the actual opportunities in a dense city environment: multiply the speed of your current data connection 10 to 100 times, cut responsiveness delays (latency) to “almost zero,” improve security, and dramatically increase the network’s reach. We leveraged fifth-generation (5G) cellular technology. Powered by higher-bandwidth radio signals, multiple antennas working together, and faster processors, 5G blurs the line between wired and wireless broadband. Our 5G demonstration had to interact seamlessly in real-time between Samsung devices and content as part of a showroom/trade show experience. Also, it had to showcase Samsung’s hardware vertical integration as well as illustrate compelling use cases for 5G.
The Inc Lab Solution: Our research led us to consider building an entire 3D environment paired with physical hardware to show 5G devices, the network, and user cases in parallel. Using a dynamic responsive smart interface, as devices became “active” they fed a series of screens allowing multiple simultaneous users to interact with content. We developed 12 use cases in total, from home entertainment showing how the new 5G chipset ecosystem will enable the technology, VR/AR and electronics, to smart cities billboards, transit, and wearables. We built a model where users could see the metadata from a conceptual AR helmet to see how they will leverage the 5G network technology to provide enhanced safety and navigation capabilities to bicyclists and motorcyclists. AR was also showcased as an enhanced and personalized shopping experience based on targeted advertising enabled by a 5G network, social media, and IoT ecosystem.
Why it Matters: Smart cities showed smart public transport with an enhanced dynamic display with live / customized public transportation information based on pedestrians's travel schedule, all enabled through 5G networked IoT Ecosystem. Traffic Management was another use case displaying smoother traffic flow and enhanced safety through intersections based on a 5G enabled IoT Ecosystem.
Perhaps one of the most compelling cases for 5G is demonstrated by the need for zero-latency in autonomous vehicles. The new 5G Network will further enhance vehicular safety and navigation by augmenting the V2x/IoT ecosystem through facilitating real-time 5G network-enabled AR overlays.
The 3D city flyovers and interactive allowed users to see how digital signage can be dynamically updated based on real-time crowd-sourced data while targeting the audience of pedestrian and vehicular traffic and the status of live public events. The IoT Ecosystem will be enabled by 5G also providing enhanced safety and navigation in case of public emergencies.
Last, 5G allows 360 degree and immersive live streaming empowering performers of all types to reach large public audiences and advertise through the new 5G-enabled VR Ecosystem.