The Problem: Somos, the trusted, neutral provider of Toll-Free Numbers, came to TIL with a problem. Network traffic analysis shows that 170 million texts are sent to landline numbers every day, although most of those lines are still not text enabled. The result? Missing connections, frustrated customers, and lost opportunities.
The Solution: TIL designers built a simple, fast and easy way for companies to enable business texting. With texting to Toll-Free Numbers, customers can now send a text message or make a phone call to one number. And businesses can choose from a wide variety of software options that aggregate each customer’s activity into one streamlined customer journey using their toll-free number.
Why it Matters: Market research shows that there is a market for text-to-toll services. Customers want to interact with businesses via text. Traditionally, if a customer wanted to talk to a customer service representative, they would call the company’s phone number. Customers can now send a text message to one number and businesses can choose from a wide variety of software options that aggregate each customer’s activity into one streamlined customer journey using their toll-free number. Businesses that have adopted texting to toll-free numbers have reported improved engagement, reduced operating costs, and increased customer retention.